Rainbow builds a nationwide distribution system based on strong in-house capabilities from manufacturing to operations, ensuring stable supply and flexible scalability across multiple channels.
As the central player in the distribution chain, Rainbow directly manages products, pricing policies, logistics, and brand standards, helping partners optimize business performance and minimize operational risks.
The distribution network is deployed across multiple channels, including agents, distributors, retail chains, franchise stores, B2B channels, and e-commerce platforms.
Beyond product supply, Rainbow partners with distributors through merchandising support, marketing initiatives, activations, and quality management, laying a solid foundation for sustainable market growth.

