- Rainbow builds a nationwide distribution system based on self-managed capabilities from production to operations, ensuring stable supply and flexible expansion across multiple channels.
As a central player in the distribution chain, Rainbow directly manages products, pricing policies, logistics, and brand standards, helping partners optimize business efficiency and minimize operational risks. - The distribution system operates across multiple channels, including agents, distributors, retail chains, franchise stores, B2B, and e-commerce.
In addition to supplying products, Rainbow supports partners through display, marketing, activation, and quality management activities, creating a foundation for sustainable growth across the market.
